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Programmatic advertising isn’t just regulated to our computer screens anymore. Recent months have seen digital billboards in malls, airports and city streets go digital. Now, the trend is hitting the gym. Fitness Equipment Distributors
Today, Life Fitness—a fitness equipment company that produces everything from treadmills to elliptical bikes for gyms, college dorms and hotels across the country—officially kicked off its advertising platform set to work on the tablet screens hooked up to many pieces of its cardio equipment. Life Fitness has been piloting the program (aptly dubbed Life Fitness Media) since October of last year and will roll it out into “select” markets throughout the U.S.
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Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
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